CountPlus Limited (ASX:CUP)

CountPlus is Australia’s leading network of professional accounting and advice firms, aligned through shared values, mutual success, and our sense of community. Listed in 2010 on the Australian Securities Exchange (ASX: CUP) the Company was launched in 2006 as a subsidiary of Count Financial.

Since our public listing, CountPlus has welcomed several new firms into its network, providing them with greater resources and the intellectual capital to both grow their businesses and strengthen CountPlus.

A Success Partner For Clients

The CountPlus strategy places its clients – business owners, (ranging from small operators struggling with the complexities of running a business to high net worth individuals and successful families) – at the centre of its activities. Our innovative Owner, Driver-Partner relationship model between CountPlus and its high-quality, successful accounting and advice firms has at its core the immovable principle of client best interest advice and services.

The Owner Driver-Partner Model

  • Inspires loyalty and initiative, by allowing firms to preserve their local brand and unique identity
  • Builds confidence by offering strategic support, funding for growth, scalable benefits and succession planning
  • Improves performance at the individual level while leveraging the benefits of a national group, its collective wisdom, expertise and best practice.

CountPlus maintains high standards of service, instituting strong governance structures within its member firms.

The Company is now driving growth by joining with member firms that match the ‘CountPlus Family Photograph’ and share our focus on Firms, People, Focus, Financial and Community.

Our Company has revitalised its vision and strategic drivers. The Company is in strong shape and will continue to facilitate ongoing growth opportunities for its investors, member firms and their clients. 

Who Is CountPlus?

CountPlus collaborates with leading accounting and advice firms for the long-term success of our clients, people and shareholders.

What we want to be
To become Australia's leading network of professional accounting and advice firms, aligned through shared values, mutual success and our sense of community.
Why we exist
CountPlus collaborates with leading accounting and advice firms for the long-term success of our clients, people and shareholders.
Our game plan
We provide investment and intellectual capital to leading accounting and advice firms with shared values, a sense of community and an overriding commitment to make a positive difference to the life of every client.
We value
Trust  that is earned through character, competence and coachability
Commitment we do what we say we will do
Teamwork we believe in the collective wisdom of the team
The CountPlus leadership way of working (team rules)

I am willing to hold myself and others to account for...

  • listening
  • being open, respectful and accessible
  • placing the team first
  • calling behaviour – we only get what we accept or tolerate
  • having a positive default position

... to ensure we always inspire, encourage and collaborate

How Will We Measure This?


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